👋 Welcome to EVERYWEAR
Signals from the Wearable World
Hey there, thanks for being here and welcome. You are EARLY EARLY.
This is the very first post to EVERYWEAR. It’s June 2025, but truthfully, it’s been in the works for a long time (i’m an overthinker okay?).
So what is all this then?
It’s part observation deck. Part signal tracker. Part public notebook. A place to explore how the tech we wear is quietly transforming how we see, move, feel and interact with the world around us.
And who am I?
I’m Michael Litman, former tech startup founder, ad agency strategist, author and voracious curator of internet rabbit holes.
I realise all of those things are past tense so what do I do now?
I’ve recently turned a few new pages. Started a family, left adland behind and joined DF in a new role in the tech media space as innovation director.
It’s pretty cool because I get to combine all my previous knowledge, skills, interests and passions at DF within media, emerging tech and editorial here in London, UK.
I also noticed my Twitter / X account is mostly now a very inane and chaotic mix of tweets (we still call them tweets right?) about Nottingham Forest, fantasy football, AI, crypto and hype fashion. So don’t follow that if you’re not interested in any of the above. I wanted somewhere to just focus on this new and growing niche - wearables.
I’ve always drawn to consumer tech and staying at the forefront of innovation. Not just the devices themselves but what they are trying to achieve and why now.
From running an import video game online shop for the Nintendo GameCube back in 2002 before Uni. To then, a decade later, getting in early on backing a Pebble smartwatch from Kickstarter in 2012. One of the first smartwatches to gain traction.
It was at this nascent stage which felt like a glimpse of the future. I saw the notion of being able to be ‘connected’, even back then, to be novel, useful and innovative rather than invasive or distracting. There was a kind of quiet magic to it.
The Pebble then went on to sell 2 million watches and did over $230m in sales. And that was over a decade ago.
What Didn’t Work
If we fast forward another 10 years +, we’ve seen many different wearable variants come and go. Billions of dollars in R&D has been invested into the likes of:
Magic Leap, HoloLens, Google Glass, Amazon Echo Loop, Bose Frames, Levi’s Jacquard, North Focals, Humane AI Pin, Snap Spectacles and even to an extent more latterly, Apple Vision Pro. Each one as hyped as the next big thing. Few made it past niche audiences and fewer still had any longevity.
Some were too early. Some didn’t solve real problems. Some felt uncomfortable to wear or awkward to use. Some had battery life not long enough to be usable. Others faced a privacy backlash, social friction, or simply tried to do too much without doing anything well.
But these attempts weren’t failures in vain. They taught us what doesn’t work - and hinted at what might. Timing also may only now be on their side too.
What seemed to become evident to me is that wearables don’t succeed by being louder or more futuristic - but by becoming invisible. By offering value and utility with as little friction as possible. By fitting into daily life, not force you to change.
Then Something Shifted
In summer 2024, I picked up a pair of Meta Ray-Bans with prescription and transition lenses because I wanted to actually wear them - and something clicked.
They didn’t feel like a gimmick to me. They felt inevitable. AI built in. Easy photo and video capture, hands-free. Simple voice control. Open ear audio. But crucially, they just look like Ray-Ban sunglasses. They blend into the background rather than standing out.
That feeling of quiet, useful magic — reminded me of the first time I got an iPod or tried AirPods. They just worked.
We’re entering a new phase of wearable tech. A phase that isn’t about novelty, it’s about utility and value that simply blends in to daily life, invisibly.
What’s Working Now
We’re now seeing products that actually fit into people’s lives:
Apple Watch – a discreet health companion
Oura Ring – sleep insights as lifestyle ritual
Whoop – athletic tracking without distraction
Meta Ray-Bans and Oakleys – ambient computing that disappears into your eyewear
What have I missed?
What do they all have in common? Offered a familiar form factor, utility through data and value from daily use. They tapped in to existing habits and solved real problems.
EVERYWEAR is about tracking those shifts. Not just the products, but the patterns beneath them.
What to expect with EVERYWEAR
This is EVERYWEAR, a publication tracking the fast-evolving world of wearable technology — and what it means.
From smart glasses and rings to earbuds, sensors, and interface layers, we’re entering a new era where the tech we wear doesn’t just function — it shapes how we move, feel, signal, and connect.
What we will explore:
Signals – the most interesting updates, drops, and trends in wearables
Spotlight – deeper dives into brands, retail, platforms and cultural shifts
Hands-On – personal reviews and reflections from life with wearables
Future Fit – frameworks and ideas on what’s coming next
Whether it’s the next Meta release, Oura’s evolving rituals, or whatever Jony Ive’s next secret project with Sam Altman is - if it’s wearable, cultural, and shaping how we live, it belongs here.
Why Now?
Wearables are becoming the next interface layer - more personal than your phone, more present than your watch.
EVERYWEAR exists to track that shift.
To decode the meaning behind the products.
To ask the bigger question:
What happens when the interface is you?
The future isn’t just something we watch.
It’s something we wear.
EVERYWEAR.